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The Impossible Project I-1: a new name in instant photography

The Impossible Project I-1: новое имя в моментальной фотографии

Analog photography is alive! And the guys at The Impossible Project have proven it once again by announcing the release of their debut instant camera—the I-1.

Impossible Project I-1 instant camera

The Impossible Project I-1 is a camera that stands on the boundary between two worlds. On the one hand: the nostalgic pleasure of instant cameras and minimalist design that slightly reminds us of Polaroid cameras; on the other hand: digital controls that we have become so accustomed to in the 21st century. What digital controls, you ask? We’ll explain. Using the corresponding iOS app, you can control the camera, namely: adjust the shutter speed, aperture, and flash, and choose one of several preset filters. The connection is made via Bluetooth.

Impossible Project I-1 instant camera

Here are a few examples of shots taken with this new instant device.

Impossible Project I-1 instant camera

Impossible Project I-1 instant camera

Impossible Project I-1 instant camera

Impossible Project I-1 instant camera

The camera will go on sale on May 10, 2016, and will cost $299.

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