Analog photography is alive! And the guys at The Impossible Project have proven it once again by announcing the release of their debut instant camera—the I-1.

The Impossible Project I-1 is a camera that stands on the boundary between two worlds. On the one hand: the nostalgic pleasure of instant cameras and minimalist design that slightly reminds us of Polaroid cameras; on the other hand: digital controls that we have become so accustomed to in the 21st century. What digital controls, you ask? We’ll explain. Using the corresponding iOS app, you can control the camera, namely: adjust the shutter speed, aperture, and flash, and choose one of several preset filters. The connection is made via Bluetooth.

Here are a few examples of shots taken with this new instant device.




The camera will go on sale on May 10, 2016, and will cost $299.