{"product_id":"proyavka-push-pull","title":"Push\/pull development","description":"\u003cdiv\u003eTo order this service, you need to have shot the entire roll at a different ISO (!) beforehand.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhat is push used for?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eif you find yourself in a situation with the wrong film. For example, you have Portra 400, but there is clearly not enough light. You can shoot it at ISO 800 and ask us to do a 1-stop push;\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003efor artistic effect. During the push process, grain and contrast increase.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhat is pull used for? \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003efor artistic effect. During the pull process, on the contrary, you shoot the film at a lower ISO. For example, Portra 400 at ISO 100. As a result, you get soft gentle colors and low contrast. \u003c\/div\u003e\n\u003cp\u003e\u003cspan id=\"docs-internal-guid-8d6bb868-7fff-6843-e5a6-99068248cd0a\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\"\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/p\u003e","brand":"Fotovramci","offers":[{"title":"Default Title","offer_id":41759117607094,"sku":null,"price":300.0,"currency_code":"UAH","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4742\/8534\/files\/IMG_4143.png?v=1775825164","url":"https:\/\/fotovramci.com\/en\/products\/proyavka-push-pull","provider":"Fotovramci","version":"1.0","type":"link"}